Caleb Ferguson

Throughout my career, I’ve often been described as someone who “gets shit done.” Partly an outcome of a military dad and a Korean mom, but more-so a result of over 2 decades working directly with people and products at various scales.  My multi-disciplinary approach is informed by years of working simultaneously as a creative and as an executive leading small to mid-size businesses through growth.  I focus on high quality products, and integrating with internal teams to help realize and execute growth strategies.

Right out of college, I built a career as a photojournalist, working on assignment for multiple publications, including the NYTimes and the WSJ.  Simultaneously, I built a career in speciality beverage, working with some of most reputable and fastest growing companies in NYC. Starting out as a barista in college to eventually working my way up to leading global companies as a CEO and COO has given me a unique perspective on operational needs across organizations and teams.  My process is informed by growing multiple brands and my expertise lies in strategy development, organizational design, business planning, product development, and operational systems.

gsd.studio’s vision is to generate lasting significance for our partners.